Everyone from tweens to adults needs cell phone accessories to go with their smartphones. That said, some products attract more of a specific demographic. Explore how to tweak your marketing strategy to generate more sales by targeting key audiences.
Protective Gear
You know those unforeseeable "Oops!" moments when someone bumps into you while you are looking at your phone and it drops on the ground shattering the glass? Let the grieving process begin, right? This can be a moment of sheer panic and sorrow, unless, of course, you thought to use a protective screen and case. That's why every smartphone owner should purchase and apply these inexpensive items that prevent any undue frustrations.
For marketing purposes, however, it is much more likely parents of school-aged children are your primary audience to target. These are adults typically between the ages of late 20s to early 60s. Tweens and teens will be expecting their parents to think of all the "What if?" scenarios for them while early adults and senior citizens often believe themselves to be more careful with their possessions. Also, unlike parents of infants and toddlers, the soccer moms and dads are too busy grabbing snacks and gear to pay close attention to how they treat their phones.
Therefore, with protective accessories, it is helpful to advertise your products to audiences following sports activities and equipment or school-related sales. In the store, try making a cardboard background with an image of a soccer field and place a few lawn chairs around a cooler with fake food items or drinks. For the accessories, stack your protective inventory around the edges on shelves at eye-level and have a couple in the display protecting fake cardboard phones with a phone image or old unused phones in the seats of the lawn chairs or on top of the cooler.
Power Items
Speaking of parents of school-aged kids, another category of items to add to the above marketing strategy is anything related to phone charging, such as power banks, cables, and charging stations. While all phone owners are looking for the fastest chargers to keep their phones ready for action, parents with active lifestyles and loads of after-school events will be grateful to have phone charging cables that come in different colors to tell which one belongs to Jimmy and which belongs to Sally or the faster portable power banks that will have their phones ready to snap a quick shot at the lacrosse field. They will also need something at home to charge multiple family items at once. As a result, anything with quick-charging capabilities, portability, or organizing properties fall into the "must-haves" categories for parents of school-aged children!
Made to Travel
Then again, the rules change when traveling far from home. Parents are not the only ones looking for portable accessories while on the open road or touring a distant land. This is one product category that will come to the mind of all phone owners during that first trip without a power bank, portable speakerr, mini selfie stick, tripod, headphones, car charger, and car mount. Since your audience includes all cell phone owners, you may want to target anyone who might be searching for luggage and travel-related products and websites online or those looking for that ideal camping spot for your social media ad campaigns. Your store display could be set up like a hotel concierge desk with your cell phone travel accessories on endcaps in front of the desk.
Noise-Canceling Headsets
Since headphones are not only used for travel, there are specialty items in this category that appeal to a smaller audience. Noise-canceling headsets, for example, are important to young professionals and college students. If you have ever attempted to work productively in a dorm, cubicle, or open-office space, then you can understand why noise-canceling earbuds or headphones would be useful for providing the ability to focus on a business call or block out the other individuals around them while working. The good news is these individuals tend to know they want this feature. Highlighting the noise-canceling feature with your display box may be all that is needed. If you happen to have a couple of props like a mannequin and a desk lying around, you could dress the mannequin as a young professional and sit him at a desk working on a faux "laptop" while wearing the headset. For your products, place them in desk drawers that are set on angeled shelves for customers to easily grab. Be sure to post the accompanying sign promoting the noise-canceling feature to complete the display.
As you can see from the above product categories, an effective marketing campaign comes down to demographics and interests. Although every cell phone owner can find a use for all of these accessories, online ad campaigns can be too expensive to target all ages and interests. Tailoring your marketing strategies to attract a smaller audience may help your products and store name reach the consumers who would most likely make a purchase. Additionally, creatively setting your store displays to mimic real-life scenarios to highlight the useful features of your inventory can further grab your target audience's attention. Best of all, when you run out of an item, you can buy it in bulk at the lowest wholesale prices with flexible shipping options while conveniently browsing our online catalog. When you have a creative display with ample inventory and an engaging ad that targets the right audience, you have the opportunity to make this sales year nothing short of epic!